As an aspiring digital marketer, you have perfected your resume and applied for a variety of jobs. Once a potential employer contacts you, the next barrier that stands between you and the job is the interview.
A digital marketing interview can seem like a daunting process especially if you are new to the industry.
There are skills to demonstrate and questions to answer. Below, we have compiled a list of the most common digital marketing interview questions and answers to help you nail that interview.
This is one of those simple oddball questions that catch a good number of interviewees off guard. Digital marketing is the process through which you reach out and engage with the consumer via digital media and online channels. It entails all your brand’s marketing activities that you execute across digital platforms such as search engines, websites, social media, and content platforms.
Digital Marketing is crucial today since it helps reach people where they spend most of their time. This means that through an effective digital marketing strategy, you can gain better insights into the needs and preferences of your target audience.
With conventional offline marketing methods, you cannot dissect large demographics for a focused and targeted marketing strategy. Digital Marketing allows for highly relevant outreach that connects with prospects on a level that general advertising cannot.
There are three main aspects that will determine the success of an online marketing strategy. The first is the ability to handle complex consumer relationships across a variety of channels; both digital and traditional.
The second is responding and initiating customer interactions that are engaging and dynamic. Lastly is the ability of a digital marketing team to extract valuation insight from big data to ensure a better and faster decision-making process.
There are two main categories of digital marketing. These are inbound and outbound marketing. Inbound marketing serves to create awareness of your brand/company and products/services to your customers. It involves generating audience response and generating leads through promotional activities such as content marketing, search engine optimization (SEO), search engine management (SEM) and social media marketing.
Outbound marketing refers to the more conventional strategy whereby you reach out to your target audience consistently through promotional messaging. It involves reaching out to the client through digital media including email marketing, running campaign ads, webinars, and calls.
Search engine optimization (SEO) refers to techniques that can help your website rank higher organically in search engines results pages (SERPs). Higher rankings for specific keywords increase your website’s visibility to consumers who are looking for your products/services through search engines. As such, it is a very important element of digital marketing.
Every day, Internet users conduct billions of searches on Google alone. Most of these users will focus on the first few result pages. This means that every second that your website ranks poorly, you are potentially missing out on thousands of opportunities for someone to visit your site, read the content and maybe purchase a product/service. A great SEO strategy both on-page and off-page can help improve a website’s ability to rank better in search engines and be found by potential leads.
Driving quality traffic to a website will be one of your tasks as a digital marketer. Below are some ways to drive more traffic to your website:
Have an effective keyword strategy, Optimize your website for search engines, Focus on building high quality inbound and outbound links, Offer your audience valuable and relevant content, Enhance your online presence through social media platforms, Engage in the discussions of your target audience, Pay attention to website design, Incorporate visual media into your web marketing strategy, Have a strategic mobile marketing plan, Make use of email marketing, web influencers, press releases/news, analytics and call to actions.
Digital Marketing is online and offline software or services that you can utilize for an effective marketing strategy.
Some of the most important tools in 2019 include:
Google Trends, Google Adwords, Facebook Ads, Facebook Audience Insights, Google Analytics, Google Keyword Planner, HubSpot, Hoot Suite, Serpstat, SimilarWeb, Buzzsumo, Bing Ads, App store Search Ads, Facebook Analytics
Social media allows you to reach new heights with your overall marketing campaign. Social media is the best place for a brand to make noise and attract attention. It offers a platform to rattle up the competition by giving more people something to talk about.
Social media offers you a sneak peek into the lives of your target audience. This enables digital marketers to plan their campaigns accordingly. Social media offers a great platform for quick problem resolution. You can quickly react to the feedback whether positive or negative in real time. Clients are more likely to be loyal to brands that respond quickly to their queries.
An effective social media campaign can lead to more sales. Customers are more likely to purchase products or connect with services when you are always in front of them. Social media marketing is also a crucial component of branding, lead conversion, and consumer research.
Digital Marketing does have its limitations. The most notable is intense competition. Since it is readily available and cost-effective, it is the preferred marketing method for nearly all brands today. Standing out and getting noticed can be an uphill task.
Digital Marketing can be overwhelming, especially for the inexperienced. There is a lot of data and information to deal with. The online domain is also very dynamic and what is relevant today may be obsolete in just a year.
Digital Marketing requires constant learning and practice. Big data and analytics are also just as good as the user. It is easy to get misled spending marketing resources on vain metrics.
This is a common trap question often asked in digital marketing interviews. Its purpose is to test your level of professional insight about the industry. Your personal opinions matter a lot in this question. Avoid going by what you have heard or read somewhere about the future of marketing.
A safe bet would be stating that it is unlikely that this would happen, but rather digital marketers are finding ways of integrating both marketing aspects. As such, traditional and digital marketing are becoming more complementary.